History
1996
PENELOPA EOOD was established as one of the first nut production and packaging factories in Bulgaria.
1998
Оvi & Sari EOOD was established as a company for production of traditional home-made sweets.
2003
ELiT-P EOOD was established in Plovdiv as a company for processing and packaging of nuts and dried fruits.
2008
PENELOPA EOOD sold Penelopa brand to PepsiCo, together with its established distribution network.
2009
PENELOPA GROUP holding was established
2010
An office and a warehouse was opened in Sofia.
2011
OVI & SARI became part of PENELOPA GROUP.
2012
ELiT-P became part of PENELOPA GROUP
2013
ELiT-P took marketing and distribution of OVI & SARI portfolio.
2016
ELiT-P acquired KAKINO TANE brand and became the official importer of the Japanese product. An office and a warehouse was opened in Burgas.
2017
Nut production moved in a new production facility in Sliven. Offices and warehouses were opened in Sliven, Pleven and Shumen.
2019
Company expanded its distribution network and opened an office and a warehouse in Blagoevgrad.
2020
Company introduced new flavors of crispy coated peanuts under ELiT Nuts brand to complement its best-selling product in this category, the classic Crispy Coated Peanut.
2021
ELiT-P launched a new product range – nut bars, under brand ELiT NUT BAR. Company opened an office in Veliko Tarnovo.
2022
The company expanded its presence in export markets.
2023
The company had successfully launched three new products under Ideal brand – Ideal Strawberry and Ideal Honey Cakes classic and with cocoa couverture.
2024
The company started the year with the launch of an entirely new product group - nut, protein bars under the brand PROELiT BAR.
